Branding plays a very crucial role in the success (or failure) of your business because this is how people will remember you. What separates the branded products from generic products is the brand itself – and the quality, meaning, symbolism and trust associated with it. Branding plays a deeply valuable role for your business that it is even considered as an intangible asset in accounting.
That being said, you should carefully think about your brand and how you are going to market it to your potential customers. One of the ways to do that is to hire a branding agencies.
Branding agencies are equipped with the necessary skills to craft and maintain the brand of your business. But of course, as with anything else, not all branding agencies are equal – some are better than others; some are not-so-good compared to others. Therefore, you should take the time and consider all factors before entrusting your money to a branding agency.
Deciding which branding agency should take time and discernment. But if you really don’t know where to start and/or you some ideas, you may want to consider some of the branding agencies that we recommend in this article. Maybe, you may find that one of them will suit your needs.
So, keep on reading to see our top 5 branding agencies in Australia this 2022!
Top 5 Branding Agencies in Australia this 2022
One of the best branding agencies is Raw Studio. What makes Raw Studio stand out from other branding agencies is that, Raw Studio is also a UX/UI agency. This means that not only Raw Studio can help you in your branding, but they can integrate your branding through the UX/UI of your website or app.
Raw Studio had already helped various businesses; among them are some of the famous brands you mostly have heard of already – Adobe, Freelancer, Keypay and Snappr!
In terms of branding, the main selling point of Raw Studio is improving your USP (unique selling proposition) by improving your UX/UI. This can attract users to interact with your product or business as a whole.
Chello is a branding and content agency that has offices in Sydney and Brisbane, Australia.
Chello highly specializes in building and maintaining meaningful brands by creating high-quality and effective content for their clients. The main services offered by Chello include video services, animation services, strategy, design services, and digital-based services (UX, UI and CX design).
Chello had worked with some of the most famous brands in the world – among them are Sony, Shopify, Uber, Volkswagen and Maserati.
Hunter is a creative branding agency that has offices in Australia (Melbourne) and New Zealand (Wellington). Hunter describes itself as the “Creative branding agency for entrepreneurs, challenger brands and agents of change”.
The main market of Hunter is consumer-based brands. Their core mission is to “humanize” brands and help them connect to modern consumers.
Hunter specializes in areas such as branding, PR, packaging design, social media management, and strategic consultation.
4) Cut Thru
Cut Thru is a brand strategy, design and messaging agency that is located in Dover Heights, a coastal and eastern suburb in Sydney, Australia. Why the name “Cut Thru”, you may ask? It comes from their core mission and philosophy: to help brands to “cut-through” in noisy and increasingly saturated markets.
Unlike other branding agencies, Cut Thru specializes in messaging: how to deliver your message to potential customers, how to attract advocates for your brand, how to present and articulate your brand or product in a very compelling way. Of course, other branding agencies does this as well, but Cut Thru puts its own spin to it!
While Cut Thru is based in Australia, it also serves clients from the US and Europe.
The last but certainly not the least, we have The Brown Cows.
The Brown Cows is a branding agency that specializes in marketing, branding, strategic planning, and digital and social media management.
Now, you may ask, what’s behind the name? Why “The Brown Cows”? This is where the interesting part comes in. The Brown Cows got its name from the core philosophy of the agency – that is, to simplify their approach and to try to achieve efficient and effective results. This approach is applied from the beginning of the process to the final result – from idea generation and planning to execution of campaigns. For this reason, The Brown Cows also calls themselves as a “lean agency”.
The Brown Cows had worked with and helped some of the most well-known brands such as the famed Spotify and Vietnam Airlines.
Finding a branding agency to work with should be done in a thoughtful and discerning manner. Choose not only an agency that has a solid work reputation, but an agency that will suit you.
If you don’t know where to start, you may want to check out our recommended branding agencies – and maybe, just maybe, one of them will perfectly suit your needs!