Your website design can be a factor in determining certain important parts of your business such as increasing conversions. When your company’s website is poorly designed, it can lead to a high bounce rate, and your website might keep getting visitors but they leave the website before you have the chance to convert them into customers.
An increase in bounce rate can be a result of your website not being optimized for visitors. It can be caused by slow loading, outdated aesthetics, and the website layout is confusing. You can improve your website design for increased conversion with the following tips.
Increase the load time by decluttering the website.
You can use the Assignment Geek tool to declutter your website and make it load faster. You probably have been in a situation where you had to leave a website because it just was not loading fast enough. Your website should not take more than 3 seconds to load. When it starts to take longer than this, people start to exit the website. It would be your own loss if they exit your website and get what they want from a different website or from a competitor.
To increase your website speed and reduce bounce rate, there are certain things you can do such as;
- Remove plugins you are not using.
- Truncate image files.
- Use a web host that does not slow down your website.
- Minify the code on your website.
According to a custom papers study, a delay of one second in load time can lead to 7 percent conversion loss, a 16 percent reduction in customer satisfaction, and an 11 percent reduction in page views. More than 60% of online shoppers also noted that they quickly move on from a page that does not load fast enough.
Make Your Website Navigation Simple
When your website visitors do not understand how to navigate through your website and are unable to find their way, rather than go out of their way to try to navigate through your website, they exit the site. It is the simpler option they have, and you cannot blame them for that.
It is your responsibility to ensure that your website is easy to navigate. People will always take the simpler option in anything, so give them that assignment help and make it simpler for them to navigate your site than exit it. As a common practice to help you, make sure that your menu does not have greater than seven items. You should also ensure that your navigation bar is fixed and try to be very descriptive in your labels. This will keep the visitors on your site for much longer and reduce your bounce rate.
Take Advantage of Social Media Shares
We live in a social media world and sharing information is at the crux of it. Everyone has a share button on their blogs and websites, it is impossible to think that you don’t. Well, if you don’t, then the time is overdue to add that feature.
This is extremely important for you if your website has a blog. All of your blog posts should have a share button at the end of the post where readers can easily share the blog posts on their different social media platforms without actually leaving your website. This goes a long way to increase awareness for your brand, increasing your website traffic while reducing the bounce rate.
According to the top writers at paper writing service, adding the share button feature under your blog post encourages the reader to share the post without anyone having to ask. The more people share your post on social media, the more links you have leading back to your website.
Create Visual Hierarchy with White Space
Firstly, white space is not literally a ‘white space’, it is just terminology used by the designer. Research suggests that using white space in-between paragraphs and on the right and left margins increase the comprehension of the radar by as much as 20%. With white space, it is easier for you to highlight your Call to Action (CTA). It makes your page appear twice better and also increases user interaction.
While providing your paper service, you can use the white space to show your website visitors what is important on your website and what is less important. Creating a visual hierarchy can be done with big text sizes, bright colors and particular types of fonts. From this, your visitors can get a visual clue of what you want them to focus on.
You can try the following test out by yourself to see how effective your visual hierarchy is. Move back from the screen of your computer while viewing your website. Then squint in such a way that the page is blurry. What are those things that you notice most easily? Are they the same things you want your visitors to focus on? If no, then you know you have created a wrong visual hierarchy.
There are a number of ways that you can improve your website design to aid your marketing cause. You should know that it is not enough to have people visit your website, what is more important is to have them stay and be converted. You have done enough hard work to bring them on the site, you do not want to throw all of that away with poor website design.