Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones. One of the top free tools, Google Analytics, should participate in your digital online marketing strategy from the start. It only takes a little time to include the Analytics code to your website, giving you the ability to monitor every action by every visitor. This is considered by many to be only a traffic tool, but it can actually have a significant effect on your marketing strategy if you really know what you’re doing. Take, for example, the capability to see where your traffic originates from: Maybe you recognise that a specific social media campaign is travelling a great deal of traffic to your site. With this data in mind, you can adjust your future strategy, in an attempt to take the same results. Or, maybe you find a particular group of keywords is doing wonders for your organic traffic. Again, you can change your focus on these keywords, making sure you retain these in mind as you create content later on. Google Analytics isn’t one particular tool that you should ignore. Putting in this in early stages is an essential decision when it comes to your online marketing strategy. The info you can accumulate and review is incredibly valuable.