Atman Rathod
Category: User Experience
How to Ensure High User Retention for Your App? Consider These 4 Methods
Do you know the vast majority of mobile app users abandon an app just within one month after downloading it? As per the statistics received from Statista, a whopping 55% of mobile app users leaves an app and never comes back to it just after downloading within a month. Another Localytics study even offers a more alarming figure. According to this, 21% of users just launch an app only once after downloading it and never uses it the second time. Don’t you know where to start with your effort about boosting the retention rate? No problem, we are here to provide you with a few sure-footed steps and measures to optimise the user retention rate.What Is Retention Rate?
The retention rate in the context of mobile apps refers to the percentage of app users who continue to use the app after they downloaded and opened the app for the first time. For instance, suppose among the 100 app users who opened the app for the first time only 30 users launch the app the next day. So, the retention rate for the app within this period will be 30%. Let us now explain 5 time-tested methods to boost user retention rate for your mobile apps.- Simple Onboarding
- Facilitate easy user login and set up of the account by reducing all the signup steps and form fields. You need to allow guest login and social media sign-up as well for quicker onboarding.
- Instead of overloading users with a lot of information from the very first go, educate them about the features and functions slowly as users progress.
- Offer an on-screen layout to show every one of us loves our individual choices and preferences most and so any app that remembers and caters to our likings is more likely to win our heart than apps offering everything with a “one size fits all” approach. This is why personalised user experience is so important to boost user engagement and retention rate.
- Keep Track Of The Reasons For Uninstalls
- A bad UX: A bad UX starts with a cluttered user interface with too much cognitive load and goes to the extent of difficult navigation. So, make sure your app looks clean, beautiful and offers ease of use. You also need to ensure faster loading speed for your app.
- Bugs: Bugs in the code make the user experience tremendously frustrating as they cause performance glitches and inconsistent app behaviour. Make sure your app is absolutely free from bugs and coding errors when launched for the users.
- Irrelevant messages: Messaging helps you to stay in touch with the users and boost engagement. But over-utilisation of this tool can lead to uninstalls and abandonment. Make sure messages are truly relevant and they do not irritate users at all.
- Updates: An app update that changes too many features or the entire look and feels without taking loyal users into consideration can face abandonment from many users. So, when upgrading and rolling out versions make sure of improving aspects what are needed and leaving things when they are just perfect.
- A/B Testing The Risk-Pro Areas
- Embrace Smart Marketing
- Email marketing: Utilise the potential of e-mail marketing to connect to your users outside your app. Use it sparingly and contextually to drive results.
- Geofencing: If your business besides having a mobile app attends customers across brick and mortar stores, geofencing will alert the users when they are nearby to any of your store locations. This smart method will help increase business conversion and physical footfall of customers.
- Rich push notifications: Now push messages in both Android phones iOS10 allows sending messages with rich media contents comprising images, GIFs, and videos. These notifications are more powerful in conveying the messages.