A website redesign is usually quite challenging, as you want to be sure you’re appealing to your target audience while also ranking well in search engines. Although, it can force you into rebranding and re-strategizing, as well as other benefits such as improving your website quality and giving it a modern look. There’s also the possibility of making mistakes which can ruin the whole plan. Here are 8 of such mistakes to avoid.
1. Ignoring mobile users
The point in redesigning your website is to make it better so it can work on numerous platforms. If there’s one you must pay utmost attention to, it’s the mobile platform. A look at a recent custom essay help will help you see that there are more people accessing the web with their mobile devices than people using desktops and laptops. So, if you really want to reach out to your target audience, then you should optimize your website for mobile users.
2. Use of heavy images
It’s important that you improve your website appearance with high-quality images. But you should also know that using heavy images does a lot of harm to the speed of your website. Websites today are optimized for speed, as stated in one college paper, and the reason for this is to a slow website speed will greatly increase the bounce rate on the website as users aren’t patient enough to wait for your website to load at its slow rate. This consequently affects the site’s optimization.
3. Poor navigation
Your priority should always be to improve your website for a better user experience. One major factor that determines the level of user experience is the navigation of the website. If your users already find it hard to navigate through your website, then you should make it easier in the redesign. Many resume help service providers have stated that good website navigation is key to making sales easily and not losing leads. Let me also add, that it helps with your website ranking as well.
4. Using the same or old content
You must have a lot of reasons for wanting to redesign your website and they’re all centered on improvement. It, therefore, discredits that improvement if after redesigning you still hold on to old and stale contents on the website. Your improvement isn’t complete until you start posting newer and fresher contents and producing the best essay you possibly can on your website. Customers don’t just want to go to your website and see a different design, they also want to see fresh content that get them stuck.
5. The “under construction” tag
These tags are just plain wrong, useless and unnecessary. You don’t have to inform your visitors you’re ‘reconstructing’ or redesigning your website like some grademiners. They don’t need the info. It only distracts them from getting what they really want and in the end, some might decide they’ll check back once you’re done with the reconstruction. But chances are that you’ll lose those visitors. Make sure your reconstruction doesn’t affect the ability to access your website. Redesign quietly and replace once you’re done.
6. Not optimizing your website for social media shares
Giving your website users the ability to share the contents on your website on their different social media platforms can only bode well for you and your brand. In a study by my assignment help, it was revealed that social media shares help to drive traffic to the website and also vastly improve the awareness of the website. So, you can only imagine the amount of traffic you’ll be losing when you make this mistake.
7. Abandoning previous URLs
When you redesign your website, you’re very likely to change URLs. While this might be a good thing for you, later on, you have to make sure that you don’t make the mistake of abandoning your old URLs. You have to ensure that you redirect so that Google is sure that the pages exist but now have a new URL, and isn’t a totally new page without any SEO value. You can do this by installing 301 redirects to the new URL from the old one. This way, the search engine, and website visitors are automatically redirected. So your SEO ranking and value for the page are preserved.
8. Not using the existing date when redesigning the website
When redesigning a website, you should make use of the information that you can get from your old website. This is the best way to build a better one. Information about traffic, bounce rate, popular pages, keywords that attract users to your website the most are very crucial as they give you an idea of the areas to improve upon in your new design.
If you’re redesigning your website, then you should be absolutely sure you’re improving and designing a better website. At the end of the day, there’s little point in expending time and resources to redesign a website that will be undermined by simple and avoidable mistakes.